1985 brought the A$AP Rocky x GUESS collaboration to life during fashion week, transforming the Lower East Side venue into a 90's house party experience. The vision of creative director/photographer Kimi Selfridge was carried out with wood paneling, Nintendo, Pac man, pop-rocky's and iconic wall art.
"Justin Scott, the D.J. for ASAP Mob, said the collaboration with Guess had cinematic roots. “Rocky was watching ‘Menace II Society,’ and there was a scene where someone had a Guess joint on,” he said. 'That was kind of where it came from — the ’90s.' " –The New York Times.
Client: Guess, A$AP Creative
Creative Direction: Kimi Selfridge, Brody Baker
Production Company: 1985
Executive Producer: Kaitlyn Parks
Production Designer: James Maher