A$AP ROCKY x GUESS
       
     
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   Credits Client: Guess, A$AP Creative Creative Direction: Kimi Selfridge, Brody Baker Production Company: 1985 Executive Producer: Kaitlyn Parks Production Designer: James Maher
       
     
A$AP ROCKY x GUESS
       
     
A$AP ROCKY x GUESS

1985 brought the A$AP Rocky x GUESS collaboration to life during fashion week, transforming the Lower East Side venue into a 90's house party experience. The vision of creative director/photographer Kimi Selfridge was carried out with wood paneling, Nintendo, Pac man, pop-rocky's and iconic wall art.  

"Justin Scott, the D.J. for ASAP Mob, said the collaboration with Guess had cinematic roots. “Rocky was watching ‘Menace II Society,’ and there was a scene where someone had a Guess joint on,” he said. 'That was kind of where it came from — the ’90s.' " –The New York Times. 

01_ASAP_s03.jpg
       
     
06_ASAP_s15.jpeg
       
     
05_ASAP_s14_web.jpg
       
     
03_ASAP_s10.jpeg
       
     
   Credits Client: Guess, A$AP Creative Creative Direction: Kimi Selfridge, Brody Baker Production Company: 1985 Executive Producer: Kaitlyn Parks Production Designer: James Maher
       
     



Credits
Client: Guess, A$AP Creative
Creative Direction: Kimi Selfridge, Brody Baker
Production Company: 1985
Executive Producer: Kaitlyn Parks
Production Designer: James Maher