1985 teamed up with director Brody Baker and the king of crunk himself, Lil Jon to create a PSA for Rock The Vote, an effort to encourage young voters to show up and make their voices heard in the 2014 mid-term elections. The parody of Lil Jon and DJ Snake's hit track, TURN OUT FOR WHAT follows Lil Jon as he drops by the polls for some voting action. The video boasts an all-start cast of Lena Dunham, Fred Armisen, Devendra Banhart, Ioanna Echo, Ireland Baldwin, Darren Criss, Gabe Valenciano, EJ Johnson, Ben Lyons, Natasha Lyonne - and to quote Rolling Stone, "The perfect casting of [Whoopi] Goldberg as Lil Jon's auntie."
The PSA received over 20 million views, and Rock The Vote nearly tripled the amount of voter registrations they processed in 2014. More registrations led to more votes, resulting in a 2% overall increase in the young people’s share of the electorate.
Client: Rock The Vote
Production Company: 1985
Director: Brody Baker
Executive Producer: Kaitlyn Parks
Director of Photography: Ivan Abel
Editor: Trish Fuller, Whitehouse Post
Colorist: Tom Poole, Company3
Music: Lil Jon, DJ Snake